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| Ballantine |
Three color 5 1/4" x 13 3/4" ad that is for Ballantine's Ale. This ad has a three-frame cartoon that may have something to do with the fact that they use a three-ring symbol. In the first frame there is a man putting a ring on his door that is marked Purity. In the second frame he is hooking a second ring next to the first one, but this one is marked Body. Then, in the third one, he has attached a third one, below the first two and this one is marked Flavor, and he has stopped and is holding his hand in the OK symbol. "For festive occassions - for holiday hospitality - tens of millions of Americans have their own idea of a sound and proper drink. Following the century-old tradition, they drink Ballantine's Ale. They judge it as Peter Ballantine did in 1840 - one drink to test its PURITY...a second for BODY...a third for FLAVOR. Like Peter Ballantine, they observe the 3 moisture rings left by the glass on the table - and hail his famous trademark". |
December 18, 1939 Life magazine |
1 |
$8.50 |
View Ale 45 |
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| Ballantine |
Full color 10" x 13" ad shows a male cartoon character in a pilgrim's outfit leaning over and kissing a female in the same period clothing. On the door of the house behind them are three wreathes hung overlapping in the Ballantine's Ale insignia. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 16, 1940 Life magazine |
1 |
$8.00 |
View Ale 4 |
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| Ballantine |
Full color 9 1/2" x 12" ad has a drawing that shows a wood carved man ringing a bell as he shouts out the "Early American News". The ad headline explains that "This is the light ale millions of present-day Americans prefer to beer." |
March 10, 1941 Life magazine |
1 |
$8.00 |
View Ale 12 |
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| Ballantine |
Full color 9 1/2" x 13 1/2" ad for what they called America's largest selling Ale. The ad has a drawing of wooden figures in their home. The man is carving wooden shoes while the wife and their cat stand watching the chips fall into the three circles of Ballantine. The text rhymes out the story as "He lets the scraps fall where they may; But strangely, by the end of the day, They've settled in the three-ring sign, And his good wife brings the Ballantine". The ad also explains what the three circles mean (purity, body and flavor) and reminds us that Peter Ballantine has been making ale since 1840 |
May 12, 1947 Life magazine |
2 |
$8.00 |
View Ale 24 |
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| Ballantine |
Ad shows the three leprechauns cutting ice blocks from a frozen pond and leaving the three rings. Ad measures 8" x 11" | February 1947 Cosmopolitan |
1 |
$8.00 | View Ale 1 |
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| Ballantine |
Full color 9 3/4" x 14" ad for this popular Ale. The ad has a drawing of three sailors coiling rope for their sailing ship that is docked at the pier. A tavern keeper is bringing them mugs of Ballantine Ale. The ad headline claims that "Year after year...America's largest selling Ale". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 17, 1947 Life magazine |
1 |
$8.00 |
View Ale 28 |
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| Ballantine |
Full color 9 1/2" x 13" ad has a large drawing of a rosy-cheeked lady in a white winter coat with the hood up holding her Ice Skates in one hand and a glass of Ale in the other. There is also smaller drawings of this lady skating three circles in the ice which are identified as the Purity, Body and Flavor that Ballantine Ale stand for. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 12, 1948 Life magazine |
1 |
$8.00 |
View Ale 18 |
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| Ballantine |
Full color 7 1/2" x 11" ad shows a photo of a beautiful red-head inside of a lace heart who is holding a glass of Ballantine above the headline "To my Ballantine - America's largest selling Ale". Above are three small pictures as she explains what the three circles stand for. |
February 16, 1948 Time magazine |
1 |
$8.00 |
View Ale 6 |
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| Ballantine |
Full color 9 1/2" x 12 1/2" ad that is the same as the previous ad but in a larger size. The ad features the beautiful red-head holding her filled glass of ale through the white lace heart. The ad headline says, in typical valentine fashion, "To my Ballantine - America's largest selling Ale". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 9, 1948 Life magazine |
1 |
$8.050 |
View Ale 20 |
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| Ballantine |
Full color 7 1/2" x 10 1/2" ad shows a smiling man dressed in white offering a serving tray with a bottle of Ballantine and a filled mug. The ad headline says "First call - Ballantine Ale - America's largest selling Ale". |
April 5, 1948 Time magazine |
1 |
$8.00 |
View Ale 11 |
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| Ballantine |
Full color 10" x 13" ad with a drawing of a man shooting off fireworks that launch and create three circles that are marked Purity, Body & Flavor. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 27, 1949 Life magazine |
1 |
$8.00 |
View Ale 22 |
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| Ballantine |
Full color 9 1/2" x 13 1/2" ad has a drawing of a case of Ballantine Ale being unloaded from the back of a red horse-drawn sleigh. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 12, 1949 Life magazine |
1 |
$8.00 |
View Ale 26 |
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| Ballantine |
Full color 10" x 13" ad shows a lady standing in ice skates on an outdoor rink toasting with glasses of ale a man standing outside the ice. The claim made in the ad headline is that "Ballantine Ale begins where other brews leave off...in flavor...in satisfaction". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 29, 1951 Life magazine |
1 |
$8.00 |
View Ale 5 |
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| Ballantine |
Full color 9 1/2" x 13" ad has a drawing of an older man wearing a sailor's hat holding a glass of ale up and a younger man who is sitting with a paint brush in one hand holds his glass of ale in his other hand. The ad headline claims that if you "Try it, for a change...and you'll never change back". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 2, 1951 Life magazine |
1 |
$8.00 |
View Ale 21 |
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| Ballantine |
Full color 9 1/2" x 13" ad with a drawing of a man holding a full glass of ale toward his face. He has his eyes closed as he savors the aroma and the anticipation as the ad headline says to "Expect something wonderfully different. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 27, 1953 Life magazine |
1 |
$8.00 |
View Ale 15 |
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| Ballantine |
Full color 9 1/2" x 12" ad shows a man without a hat holding up a huge mug of Ale with his eyes closed and savoring the aroma and taste. The ad headline warns you to "Expect something wonderfully different". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 22, 1953 Life magazine |
1 |
$8.00 |
View Ale 13 |
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| Ballantine |
Full color 10" x 13" ad shows a man wearing a sea captain's cap holding a mug full of Ballantine as he closes his eyes and smiles contentedly. The ad headline explains that you should "Expect something wonderfully different in Ballantine Ale". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 10, 1953 Life magazine |
1 |
$8.00 |
View Ale 7 |
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| Ballantine |
Full color 10" x 14" ad that opens the Door to Ballantine Ale. This ad starts off with the headline that mentions "DOORS that lead to Balantine Ale" and it has drawings of three different ones; New York City's Waldorf-Astoria, Club Car of the Twentieth Century and Pinehurst Country Club in North Carolina. The text goes on to say that "You've noticed yourself...the doors of America's finest places lead to Ballantine Ale. Here is something wonderfully different...so wonderfully different that more often than not it is the only Ale served at the finest clubs, hotels, restaurants...aboard ships and trains. Top Fermentation - with Ballantine's pedigreed yeasts working upward, not downward - gives Ballantine Ale a flavor no other malt beverage can match. Ask for Ballantine Ale next time. Expect and get something wonderfully different". |
September 28, 1953 Life magazine |
1 |
$8.00 |
View Ale 44 |
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| Ballantine |
Full color 9 3/4" x 13 1/2" ad that has a drawing of a party and two men are raising their glasses of Ballantine beer and one man says to the other "I had no idea ale was so wonderful" as the other replies "It isn't ordinaily, that's Ballantine Ale". The ad continues by saying that "The popular host these days is likely to be found behind a well-filled tray of sparkling green bottles...serving his guests Ballantine - the light ale. This delightfully different ale...so light and refreshing...blessed with such an abundance of flavor, of goodness and character...has become America's favorite by four to one. Next time, do you guests proud. Make it Ballantine Ale all sround...the light ale millions prefer. It gives you so much more...in flavor and satisfaction". |
July 5, 1954 Life magazine |
1 |
$8.00 |
View Ale 42 |
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| Ballantine |
Full color 9 1/2" x 13 3/4" ad for Ballantine Ale. This ad has a photo of two men sitting in front of a TV watching what looks like a football game. They are not really paying attention to the panic that seems to be occurring on the television, rather they are much more interested in tapping their glasses of beer together. The headline says that they should "Enjoy the game with light refreshing Ballantine! That's Ale, Brother!". Below the picture, the ad claims that there is "No other ale...no beer...has such refreshing flavor, yet is so light. No Wonder Ballantine Leads All Ales In Sales! Enjoy some soon...Ask the man for Ballantine Ale". |
November 19, 1956 Life magazine |
1 |
$8.00 |
View Ale 46 |
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| Carling's |
Full color 10" x 14" ad for the ale that was "Born in Canada in 1840" and is "Now going great in the 48 states". Against a green background you can see a bottle of this intoxicating beverage and a small branch that has a red cap perched on it's top. It is claimed that "It's better, not bitter...deliberately different...a light, bright flavor, cross-blended for the American taste". |
February 24, 1947 Life magazine |
2 |
$8.00 |
View Ale 33 |
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| Carling's |
Full color 9 1/2" x 13 1/2" ad for their Red Cap Ale. This ad has a drawing of a double bed with white covers and a Red Cap sitting in the middle of the bed. The ad text encourages you to "Turn down the bed, open a good book, pour youself a Carling's and relax regally." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 21, 1947 Life magazine |
1 |
$8.00 |
View Ale 25 |
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| Carling's |
Full color 9 1/2" x 13 1/2" ad for their Red Cap Ale. Pictured is a bottle of this product with the Red Cap ajar next to a barbecue fork that holds a steaming hot dog. Next to that is another barbecue implement that is holding the infamous Red Cap. The text describes this scene as being one of man's basic joys, hot dogs and fine brew. For those of you that are into hidden meanings, the text says that "The hot dog stands for hot dog. The Red Cap stands for Carling's". They describe this Ale as being Light, Mellow and Better and credit this to their unique and exclusive method of cross-blending in the vat. |
September 8, 1947 Life magazine |
1 |
$8.00 |
View Ales 38 |
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| Carling's |
Full color 10" x 13" ad for their Red Cap Ale. The ad has a solid green background celebrating this "Happy Day" because now you don't have to "Throw the empties away! No extra to pay". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 27, 1947 Life magazine |
1 |
$8.00 |
View Ale 9 |
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| Carling's |
Full color 10" x 13" ad for their Red Cap Ale has a green background with a drawing of a brown suitcase opened to show the stack of folded white shirts and the Red Cap sitting on top. There is another drawing that shows and talks about their "new light-weight throw-away bottle". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 26, 1948 Life magazine |
1 |
$8.00 |
View Ale 19 |
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| Carling's |
Full color 10" x 14" ad for their Red Cap Ale. There is a picture of a male hand holding a bottle of this product, with the label facing the camera, and finishing pouring the contents into a tall glass while the red cap rests on the table next to the glass. The caption claims that "Carling's comes to you in a clean, fresh, new bottle - never used before, never to be used again" and the headline suggests that you "Let the Red Cap remind you to try it". |
May 17, 1948 Life magazine |
1 |
$8.00 |
View Ales 35 |
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| Carling's |
Full color 10" x 14" ad for their Red Cap Ale. The picture shows an empty bottle of this ale, label facing the reader, a filled glass, the bottle cap from the bottle and, hanging on the wall, is a red cap. The ad headline asks "Why go through life half pleased?" and the rest of the text answers the questrion. It figures that if you haven't been introduced to "Carling's Red Cap Ale, then you are only half-pleased with your drink. |
October 18, 1948 Life magazine |
1 |
$8.00 |
View Ales 40 |
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| Carling's |
Full color 9 1/2" x 13 1/2" ad for their Red Cap Ale. There is a picture of a bottle of this ale with the cap off and bubbles of foam on the inside indicating that the contents have been poured into the mug at the back of the picture. Between them is the red cap that sat atop the bottle before it was opened and the red cap with a sprig of holly that sat atop the person who is going to drink this wonderful ale. The ad asks "Isn't holiday time the right time" and urges all of you who have been promising yourself a Carling's Red Cap Ale to finally break down and have one. The best holiday invitation is "How about a Carling's Red Cap Ale?". |
December 20, 1948 Life magazine |
1 |
$8.00 |
View Ale 39 |
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| Carling's |
Full color 9 1/2" x 14" ad for their Red Cap Ale. The ad has a picture of a table that has a bottle of Carling's Red Cap Ale, a filled glass, a sandwich that seems to have nothing more than lettuce and swiss cheese and the everpresent red cap placed on it. The caption proclaims that "As you can see, somebody is about to have a fine time for himself" and the text urges you to "Let the jolly Red Cap remind you to call for Carling's". |
January 24, 1949 Life magazine |
1 |
$8.00 |
View Ale 37 |
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| Carling's |
Full color 9 1/2" x 13 1/2" ad for their Red Cap Ale has a drawing of a half empty bottle of Carling's, a filled glass, a red cap and an old model train engine sitting in a disassembled state on a track going off the screen. The ad let's us know that "Somewhere close by is a man who knows how to enjoy a hobby and a wonderful glass of ale, too.". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 23, 1949 Life magazine |
1 |
$8.00 |
View Ale 16 |
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| Carling |
Full color 9 1/2" x 13 1/2" ad for their Red Cap Ale. The ad has a picture of a white tabletop with a glass filled with Carling's, the bottle that it came from, the famous red bottle cap and a tennis ball and a tennis racket under the standard red hat seen in these ads. The text concludes that "Someone has just left the court and is about to cool off with a tempting glass of this light, bright, golden ale". |
July 18, 1949 Life magazine |
1 |
$8.00 |
View Ale 36 |
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| Carling's |
Full color 10" x 13" ad for their Red Cap Ale has a photo of a smiling man holding up a glass of ale with the toast of "I've found out". Below his photo is an open spot where it asks "Doesn't your picture belong here". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 28, 1949 Life magazine |
1 |
$8.00 |
View Ale 8 |
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| Carling's |
Full color 9 1/2" x 13" ad for their Red Cap Ale with the popular golfer Dr. Cary Middlecoff shown holding up a glass of ale. The ad has a headline of him saying "I've found out" and a smaller, black and white photo of another man, Edward Corriston, saying "I've found out, too". There are signed statements from both these men discussing what they think about their favorite ales. |
May 22, 1950 Life magazine |
2 |
$8.00 |
View Celeb Male 112 / Carling's |
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| Carling's |
Full color 9 1/2" x 13" ad for their Red Cap Ale with a photo of Top-ranking Polo Star Peter Perkins under a headline where he is saying "I've found out". The text in the ad continues describing a fine ale. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 21, 1950 Life magazine |
1 |
$8.00 |
View Ale 17 |
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| Carling's |
Full color 9 1/2" x 13" ad for their Red Cap Ale that has a photo of actor Burgess Meredith holding up a glass of ale while wearing a college graduation cap. The ad headline claims that "Burgess Meredith, too, has graduated to Carling's - the Light-Hearted ale!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 11, 1950 Life magazine |
1 |
$8.00 |
View Celeb Male 87 / Ale |
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| Carling's |
Full color 10" x 13" ad for their Red Cap Ale shows Paul Lukas holding up a tall glass of ale. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 5, 1951 Life magazine |
1 |
$8.00 |
View Ale 10 |
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| Carling's |
Full color 9 1/2" x 12 1/2" ad for their Red Cap Ale with actress Lucille Ball. There is a photo of her wearing a graduation cap and holding a tall glass of ale. The ad headline claims that "Lucille Ball, too, has graduated to Carling's - the Light-Hearted ale!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 23, 1951 Life magazine |
1 |
$9.00 |
View Celeb Female 122 / Carling's |
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| Carling's |
Full color 9 1/2" x 13" ad for their Red Cap Ale. The ad has a picture of Famous Orchestra Leader Shep Fields holding up his Certificate of Graduation. The ad headline confirms that "Shep Fields has graduated to Carlings - the Light-Hearted Ale!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 20, 1951 Life magazine |
1 |
$8.00 |
View Ale 31 |
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| Carling's |
Full color 9 1/2" x 13" ad for their Red Cap Ale with a photo of Clem McCarthy, outstanding Turf Authority and Commentator holding up a glass of ale and wearing a Graduation Cap. The ad headline says that "Clem McCarthy, too, has graduated to Carling's - the Light-Hearted ale!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 15, 1951 Life magazine |
1 |
$8.00 |
View Ale 14 |
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| Carling |
Full color 8" x 11 1/2" ad for their Red Cap Ales. The ad has a picture of a Red Cap hanging on a coat rack along with a sign that says "Think". The rest of he ad headline finishes the sign's thought by saying "...and you'll drink Red Cap". |
July 2, 1956 Sports Illustrated |
1 |
$7.50 |
View Ale 30 |
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| Carling |
Full color 10" x 13" ad for their Red Cap Alewith a picture of a full mug, a red cap and a chilled bottle on a sheet of ice. The headline tells us that "We tip our Red Cap to America's taverns...where hospitality and friendship are time-homored traditions." They remind us how long the Red Cap Ale has been a part of these traditions and urges you to try a bottle of their product "Next time out." | April 27, 1959 Life magazine & May 12, 1959 Look magazine |
2 |
$7.50 | View Ale 2 |
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| Carling |
Full color 10" x 13" for their Red Cap Ale with a picture showing the red cap, a bottle and a glass of Red Cap Ale and a menu. The headline says "Table for two and Red Cap, too!". There is a caption calling it "a most unusual ale" and the headline says that "We tip our Red Cap to America's taverns" and mentions why they are so important to our way of life. |
February 16, 1959 & April 27, 1959 Life magazine |
2 |
$7.50 |
View Ale 3 |
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| Carling |
Full color 7 1/4" x 11" ad for their Red Cap Ale. There is a picture of an old, dry wooden table holding a bottle of Carlilng Red Cap Ale, a filled mug and a red cap and the headline tells us that this is "How to win friends and affluent people". The text talks about the "bold, brawny, body-full flavor you won't soon forget". |
March 1960 Holiday |
1 |
$7.50 |
View Ale 34 |
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| Champale |
Full color 10" x 14" ad for this Malt Liquor in a bottle. The top picture in the ad has a man who owns a house working on painting a fence. He has paused long enough to hear "Of all my neighbors, I said, you're the only one who classes up painting a fence". He is painting the fence while drinking Champale Malt Liquor, a product that costs a few pennies more than beer. It is a product that can be bought where beer is sold too. The ad says "Champale. Some people just know how to live". |
May 21, 1971 Life magazine |
1 |
$7.50 |
View Ale 41 |
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| Molson |
Full color 9 1/2" x 12 1/2" ad has a photo of a scenic lake backed by snow-covered mountains and a reflection of this scene in a foamy mug of ale. The ad headline asks you to "Drink it all in...this is Canada". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 23, 1963 Life magazine |
1 |
$7.50 |
View Ale 23 |
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| Molson |
Full color 7 1/4" x 10 1/4" ad shows a six-pack of Canada's famous Molson Ale on a table next to a filled mug. The ad headline says "Ahhhh! Canada! Ahhhhh! Molson!". |
July 7, 1975 Sports Illustrated |
1 |
$7.50 |
View Ale 34 |
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| Molson |
Full color 7 1/4" x 10 1/2" ad for this popular Ale from Canada. The ad has a picture of a giant bottle of Molson sitting in a bed of green at a point overlooking a Canadian valley with snow-covered mountains in the distance. The ad headline asks you to "Tap one of Canada's great natural resources". |
March 14, 1977 Sports Illustrated |
1 |
$7.50 |
View Ale 32 |
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| Molson |
Full color 7 3/4" x 11 1/2" ad for their Golden Ale. The ad has a photo of a chilled bottle of Molsen Ale sitting partially buried in the top of a bag of grain. The ad headline asks you to "Tap one of Canada's golden resources." |
August 1977 Playboy |
1 |
$7.50 |
View Ale 29 |
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| Molson |
Full color 7" x 10 1/4" ad has a photo of a filled mug and bottles of their Golden Ale and their Regular Ale sitting on a platter waiting to be delivered. The ad headline asks you to "Taste the pride of Canada." |
October 1979 Playboy |
1 |
$7.50 |
View Ale 27 |
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